From clicks to bricks
Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop
Ecommerce
The religion of relevancy
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,
Third Quarter Profits Shoot Up at 1-800-Flowers.com
Things are looking up for Carle Place, NY-based 1-800-Flowers.com, which reported third-quarter net income of $3.3 million — a 212% increase over the same period last year.
New Website Targets Paintball Warriors
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis MO-based Way Technology has launched PaintballerParadise.com.
Sears Eyes Teen Girls with Prom Site
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”
The Search is on
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
Borders Mulls a Sale
Books and music merchant Borders Group may be next on the selling block.
IN PRAISE OF PCI
When the Payment Card Industry Data Security Standards were introduced four years ago, they were received with about as much enthusiasm as a root canal.
Fear FACTA
This isn’t a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It
Secrets to social media success
If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging