Live from NRF: Marketers Not in Sync with Customers’ Needs
New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%
Ecommerce
Reevaluating Affiliate Marketing
Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about
Setting Up An Affiliate Program
Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.
A Taxing Treasure
I WAS IN VENICE RECENTLY, feeling a little glum because I couldn’t think of anything America has produced that could rival such a beautiful, mysterious
paper jam
By now, we were all supposed to be beaming payments back and forth between our cell phones and smart cards. Purchases would be check-less and cash-less
The New Middle Ages
Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many
Catalog Copy: You Know What You Mean Do They?
I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead
Lackluster predictions at Paper Week
New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth
Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?
I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward