Using Web-Customer Data
Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply
Ecommerce
Moving Target
If you sell online, you are a high-profile target for credit card fraud. Catalogers and retailers have a fraudulent credit card rate of 1% or less, compared
systems
Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants
ONLINE TRENDS: Little interest in portals…
B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also
YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
`What exactly is online procurement, and how can my business benefit?’
Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services,
ONLINE MARKETING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
TECHNOLOGY: Getting personal online
Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.
Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
Portal power: Industry-specific portals offer an alternative to going it alone
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional