Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use.
As expected, Amazon announced two new headquarters on the East Coast, one in Long Island City, NY and one in Arlington, VA, with plans to invest $5 billion and create more than 50,000 jobs. This ended a 14-month process that had 240 U.S. cities selling themselves and offering huge incentives. See details of the two new locations as well as plans for a center of excellence in Nashville.
To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the customer experience. This has led to a broader view of how to get the most value from physical spaces. Learn about the latest ways physical and digital are converging.
Alibaba set a new record on the 10th annual Singles Day by reaching more than $30.8 billion or 213.5 billion yuan in gross merchandise value (GMV) in 24 hours on Sunday. However growth is slowing and some observers question the GMV metric, while some Chinese consumers are less than enthusiastic.
While the holiday season is almost upon us here in the United States, China is gearing up for their own Black Friday-like holiday. Alibaba’s Singles Day or 11/11 is coming up this weekend. Here are seven things you need to know about Singles Day.
Harry & David has launched a newly designed ecommerce site for both mobile and desktop, with the latter accounting for 50% of the brand’s online traffic as online buying continues to shift there. Here are the changes the brand made to the site in time for the holiday season.
Macy’s is partnering with Facebook by bringing 150 ecommerce brands it is connected with to nine high-traffic stores this holiday season. Here is how this initiative between the social network and Macy’s is putting the spotlight on small businesses.
As brands race to provide consumers with seamless digital experiences that will ensure retention and secure their place alongside the big disruptors, it often seems that pure players have an unfair advantage over their brick-and-mortar counterparts. See what the main difference is between pure-players and brick-and-mortar businesses.
The well-known mascot for Toys R Us will be making an appearance this holiday season. Geoffrey’s Toy Box will feature a collection of brands at pop-up shops in nearly 600 Kroger grocery stores. Here are the brands that will be featured in Geoffrey’s Toy Box.
Adobe released the results of its holiday shopping survey, estimating online sales will reach $124.1 billion, an increase of 14.8%, while offline retail spending is expected to increase 2.7%. Here are some other holiday predictions Adobe made based on its consumer research.