It’s been two years since the EMV liability shift put merchants on the hook for any losses to online fraud. New data from Javelin Strategy & Research and Vesta Corp. suggests ecommerce fraud headaches for American retailers will be far worse than anything their foreign counterparts could have imagined.
More and more customers are making the switch from brick and mortar stores to ecommerce websites thanks to the convenience of online shopping, but there’s still a significant portion of the population who are wary about adopting these new practices. Consumers are fearful of security thefts and are refraining from making the shift to online shopping. Here is how you can make your customers and yourself feel safe in the shopping journey.