Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
Winter holidays are a decisive time for retailers. The National Retail Federation reports that the winter holiday season can represent up to 40% of annual retailer sales, with online gifting … Continue Reading →
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women … Continue Reading →
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.