The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?
Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
Winter holidays are a decisive time for retailers. The National Retail Federation reports that the winter holiday season can represent up to 40% of annual retailer sales, with online gifting … Continue Reading →
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women … Continue Reading →