Essential Ecommerce KPIs for Your Online Shopping Cart
To gain insight into your current performance and where improvements need to be made, you’ll want to focus on revenue per session, average cart value, conversion rates and gross revenue.
Shopping Cart
Rakuten Saw Huge Jump in Visits Leading Up to Cyber Weekend
Rakuten saw a huge jump in visits to its ecommerce site, the rise in consumer sales and traffic began Monday before Black Friday with a spike on Thanksgiving Day and an increase the morning of Black Friday, according to a press release.
Wayfair.com Reports Record Cyber Monday Sales
Wayfair.com, online retailer of home furnishings and decor, reported record Cyber Monday sales that surpassed $9 million, a 50% increase in year over year growth.
Improving Usability and Winning Customer Loyalty
Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding … Continue Reading →
How Did Shopping Carts Fare on Cyber Monday?
Actually, shopping carts for the National Retail Federation’s Favorite 50 of 2013 fared pretty well, according to Cyber Monday shopping study conducted by UserTesting.com. Here’s the grades its 100 testers gave these 50 ecommerce sites.
Best Add to Cart Button Features
The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?
Getting a Handle on Shopping Cart Abandonment
Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.
Give The Consumers What They Want: Video
What merchants are offering with product videos and what shoppers are expecting may be two different things.
4 Tips to Increase International Sales
Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
Accelerate Holiday Gift Sales with an Ecommerce Tune-up
Winter holidays are a decisive time for retailers. The National Retail Federation reports that the winter holiday season can represent up to 40% of annual retailer sales, with online gifting … Continue Reading →