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Usability

Website Usability Testing Boosts Profitability for B-to-Bs

September 20, 2012 | Richard H. Levey

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.

6 Tips to Prepare Your Ecommerce Site for Holiday 2012

August 12, 2012 | MCM staff

For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year

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