Best Practices in Cover Design 2011
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it
Catalog
2012 Paper Prices Will be Stable to Higher
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market’s unpredictable demand, there really isn’t a normal pattern anymore
QR Codes and Santa Tags at J.C. Penney
J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags.
Forrester: Technology Will Help Drive B-to-C Retail in 2012
Tablet commerce, mobile commerce and other technologies will help drive cross-channel retail in 2012, says Sucharita Mulpuru and Peter Sheldon of Forrester Research
MCM December/January 2012 Issue
Publisher’s Note Ecommerce Catalogs Marketing Operations & …
Big Week For Potpourri Group
For Potpourri Group president/CEO Jonathan Fleischmann, Black Friday and Cyber Monday are a critical period for his company.
Fleischmann didn
More Best Practices in Catalog Cover Design
There are four main strategies that create successful front covers – those that grab the recipient
Is Your Warehouse Ready For Black Friday and Cyber Monday?
Black Friday and Cyber Monday seem to attain larger status each year as retailers prepare and warehouse and fulfillment personnel brace for the onslaught. This is the time of year warehouse and fulfillment employees wait for each year and have to be fully prepared
Dec. 12 Busiest Day Of Year For FedEx
In the height of the holiday season, FedEx officials predict the company will move more than 17 million shipments around the world on Dec. 12