Consumer Specialty Products, Sales Under $20 Million: Country Walkers
SILVER: Catalog Channel Country Walkers 2011 One advantage travel marketers have is the photogenic quality of their offerings. Country Walkers didn’t
Catalog
Computer and High-Tech Equipment and Software: Army and Air Force Exchange Service
GOLD: Catalog Channel Army and Air Force Exchange Service, Electronics 2010 Given continually rising paper, production and postage costs, marketers continue
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
Buying paper in today’s market
Given the volatile and contracting paper market in recent years due to uncertain pricing and mill closures, purchasing catalog paper is no easy task these
Children’s Products: One Step Ahead and Hanna Andersson
SILVER: Catalog Channel One Step Ahead, Spring 2010 One Step Ahead boasts a product assortment, according to one of the judges. The merchandise mix seems
Apparel, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas Gifts 2010 Sublime copy, focused merchandise selection and topnotch catalog design all guided by an eye on
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
Home, Hardware and Gardening Products: The Pond Guy
SILVER: Catalog Channel The Pond Guy, Late Spring 2010 The Pond Guy made a splash at this year’s MCM Awards as the go-to place for pond supplies! enthused
B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
Consumer Specialty Products, Sales Over $20 Million: Musician’s Friend and Orvis
GOLD: Catalog Channel Musician’s Friend, Holiday Gift Guide, November 2010 The Musician’s Friend catalog hits all the right notes: a product selection