Finance:Experts Predict M&A to Pick Up in 2010
MERGERS AND ACQUISITIONS ACTIVITY IN THE MULTICHANNEL WORLD has been pretty dead in 2009, according to Lee Helman, managing director for investment firm
Catalog
Test your catalog’s effectiveness
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping
Quarterly Paper Update:Paper pricing for 2010: A slow rise
After a steady rise and fall this past year, paper prices have leveled off. According to forest industry research group RISI, the average price range
Bring on the new decade
CONSIDERING THAT THIS PAST DECADE brought us two recessions, 9/11, the massive postal rate hike of 2007, the banking crisis of 2008 and unemployment rates
Airgas Acquires Tri-Tech
Airgas announced Nov. 16 it acquired the assets and operations of Tampa, FL-based Tri-Tech, a distributor of industrial, medical, and specialty gases and related supplies.
Musician’s Friend Cutting 75 Jobs
Musician
Some Slight Gains
THE SECOND QUARTER COULD HAVE BEEN WORSE but it still wasn’t pretty for most of the publicly traded consumer merchants tracked by Multichannel Merchant.
Creative on a shoestring budget
Your catalog creative budget has been cut, but your revenue expectations have not. Can you manage these opposing directives? Yes, if you look carefully
Why you should measure incremental customer performance
Testing is at the heart of direct marketing multichannel merchants test e-mail subject lines, catalog cover versions, Website landing pages and search
The power of interruption
CATALOGERS HAVE HAD GOOD REASONS lately to rein in their prospecting and cut back on mailings. You have to hold the line on costs when sales aren’t coming