Harry & David Buys Wolferman’s
Breakfast is the most important meal of the day for Bill Williams, president/CEO of Harry & David Holdings.
Catalog
Coldwater Creek Cuts 65 Jobs
In yet another sign of the tough times facing the industry, Coldwater Creek on Jan. 8 eliminated 65 positions companywide.
Chefs Catalog Shutting San Francisco Office
Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters.
Roll Up Your Sleeves, Show Me the Data
Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.
Mail More, Pay Less: A Postal Strategy
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of
Up in smoke
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people
MAKING A RATE CASE
When your shipping costs go up, it would be nice if you could just pass that increase along to your customers. But you can’t: Multiple studies show that
Merge/purge for small mailers
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
Victoria’s story
When Victoria’s Secret Direct opened a new, state-of-the-art distribution center in August, the women’s apparel merchant no doubt figured it would have