Content Marketing Archives - Page 6 of 6

Content is Key to SEO and Shopping Experience

April 1, 2013 | Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

Using Content as a Primary Retail Sales Driver

March 20, 2013 | Scott Matthews

That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.

B2B Tech Videos Can Help Boost Sales

February 7, 2013 | Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Giving Data Direction To Minimize Shopping Cart Abandonment

January 7, 2013 | Mikael Lyngsø

Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, … Continue Reading →

5 Tips to Boost Customer Satisfaction Around the Holidays

October 31, 2012 | Larry Freed

The holiday season is nearly upon us, and consumers aren

Dissecting High Homepage Bounce Rates

August 28, 2012 | Mark Simpson

Knowing that the homepage is often a website’s first date with the visitor

1 … 4 5 6