Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.
Best Buy is dying for me to pick up my order. They let me know via email that the order is about to be cancelled… even though I have about … Continue Reading →
A quick question whose answer should pop into your mind within three seconds: What benefit does “but” have that “however” lacks? You’re putting a commanding finger on an almost-invisible way to add or lose power in a 21st-century email solicitation.
RadioShack announced this week that it plans to close 1,100 under performing stores as well as huge losses in its fourth quarter earnings. According to its Q4 financials, the electronics retailer reported that net sales and operating revenues for the quarter decreased to $935.4 million from $1.17 billion in the same quarter last year
A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
Walmart Canada announced that it will invest close to $500 million over the next 12 months in an effort to expand its network and its distribution and ecommerce operations.
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.