Authentic Confusion: Clarifying E-mail Authentication
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
Those Images May Get Your E-mailed Blocked
Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.
Why Only Desperate Slobs E-Mail Their Whole List
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Everybody Jumps on the Metrics Bandwagon
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam
Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
Avoid the Postal Hike Blues with E-mail Appending
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.
White Paper: Getting Smart About Bounce Management
When it comes to bounce data, many companies don
Prerequisites for Leveraging Transactional E-mail
While transactional e-mail offers the highest open and clickthrough rates of any type of e-mail, Harte-Hanks in 2005 said that most companies continue to send plain-text e-mail with no branding or dynamic cross-sell offers.
Marketers Not Integrating E-mail: Survey
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
Unleashing the Potential of Transactional E-mail Messages
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don