2,500 Layoffs, Store Closings Announced at Macy’s
In an effort to save nearly $100 million annually, Macy’s has laid out a cost reduction plan which includes laying off 2,500 workers and the closing of a handful of its brick-and-mortar stores.
Marketing
Amazon Delivers the Top Mobile Customer Experience
Amazon had the highest score in mobile customer satisfaction with mobile with a score of 87, according to the The ForeSee Experience Index 2013 U.S. Retail Edition.
Amazon and L.L. Bean Best in Customer Satisfaction
During the 2013 holiday shopping season, Amazon and L.L. Bean tied for the highest company-level satisfaction, according to a recent report by ForeSee.
How to Calculate the ROI On Your Social Media Marketing
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.
QVC’s Contact Center Gets Top Score in ForeSee Experience Index
QVC had the highest score in contact center customer satisfaction with a score of 88. QVC beat out Amazon, Costco, O’Reilly Auto Parts and PetSmart which each saw a score of 85, according to the recent ForeSee Experience Index: 2014 U.S. Retail Edition.
A Daily Dose of Personalized Product Recommendations
With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.
6 Fearless Predictions for 2014
An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry’s fearless predictions for 2014.
What’s the Big Idea, Staples?
Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.
10 Things Your Ecommerce Site Must Do In 2014
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
2014: Things Just Got Personal
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.