Back-to-school shopping is no longer just about going to the mall for clothing and school supplies. This infographic from the National Retail Federation explains how catalogs are still a back-to-school driver, and how ecommerce is grabbing a bigger piece of the pie.
If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value. Read on to learn …
We are very excited to announce that the 2012 MCM Awards will be held at NEMOA’s 2012 directXchange
Allowing vendors to ship merchandise directly to a retailer
Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.
Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …
Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents
For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.
Hours after 12 people were killed and 59 people were injured in a mass shooting in an Aurora, CO movie theater, Celeb Boutique decided to joke about a related Twitter hashtag. So what lessons can be learned from Celeb Boutique’s social media faux pas?
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.