Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article
We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans
This worked, that didn’t… Here are Herschell Gordon Lewis’s 2011 picks for the best and worst online and print catalog copy.
During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market’s unpredictable demand, there really isn’t a normal pattern anymore
Runners-up for the Best in Catalog Copy 2011
Recent changes announced by the U.S. Postal Service won
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let