Keeping Paper Weight Low For Postage Breaks
It’s not only the price of paper mailers have to consider when selecting a stock’s weight; they also need to make sure the printed piece won’t weigh more than 3.3 oz.
Marketing
9 Ways to Leverage Your Brand Difference
Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds
Tick-tock: Your Last Minute Guide for Retail Preparedness
27 Tips to improve your holiday sales and service
Getting back into direct mail
Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s
Last Minute Holiday Tips May Help You Stand Out
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant
Primer: How to Test Your Paid Search Efforts
The first step in determining if you
Study: Men More Likely to do Social Shopping
Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
A Holiday Marketing Tip From Herschell Gordon Lewis
Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The U.S. Postal Service
Study: Generic Search Terms Drive Purchase Decision
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.