Streamline your content production process
Looking to increase your sales, reduce costs and improve the team’s morale? Who isn’t? Creating a more efficient work process for producing your catalogs,
Marketing
How to Leverage Enhanced Customer Data
Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace
How to Measure Cross-channel Engagement
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
Testing your SEO
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.
Are QR Codes on Catalogs Cutting It?
The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.
Financial Clock Ticking For USPS
The Postal Service incurred an $8.5 billion net loss in fiscal 2010, compared to a loss of $3.8 billion the previous year. If the cash-strapped USPS can
How to Make Labor Management Systems Work
Operating executives cannot rely on systems, automation, or diligence of a few outstanding employees to deliver all the results their companies need to remain competitive, profitable, and an appealing place to work.
Making Sense of Google+ and the +1 Button
Now with its new social network