Focus on Facebook to Drive Social Success
Every merchant is talking about social media, and there plenty of opinions about how to do it right.
Marketing
Auction Set for Bachrach
Bachrach Acquisition, which owns the 133-year-old men
How Real-Time Search is Changing Social Media
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.
Macy’s Looking for the Sweetest Tweet
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
The state of free shipping offers
Multichannel merchants continue to have a love/hate relationship with free shipping promotions: They love the lift they see with these offers and they
Third-quarter didn’t bring relief to merchants
THE THIRD QUARTER OF 2009 DIDN’T BRING MUCH RELIEF for those expecting an economic rebound. The financial results of the profiled companies show further
Cleaning up b-to-b files
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
Gifts Universe Going Down
THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Choosing a Web Content Management System
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider