Airgas Acquires Tri-Tech
Airgas announced Nov. 16 it acquired the assets and operations of Tampa, FL-based Tri-Tech, a distributor of industrial, medical, and specialty gases and related supplies.
Marketing
In Social Media, Point-of-View Equals ROI
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Musician’s Friend Cutting 75 Jobs
Musician
Make a Statement with Shipping
Marketplaces such as Ebay or Amazon.com offer a solution to the most fundamental problem of new online businesses
Why you should measure incremental customer performance
Testing is at the heart of direct marketing multichannel merchants test e-mail subject lines, catalog cover versions, Website landing pages and search
Signs of Life
No one is expecting a blockbuster holiday, and that’s good we’re not likely to get one. But the sentiment for many by the end of the summer was that we
Brand voila! or brand pandemonium?
When you look across your marketing channels, do you smile as you see a version of your brand’s very best a brand voila? Or does it look more like brand
Creative on a shoestring budget
Your catalog creative budget has been cut, but your revenue expectations have not. Can you manage these opposing directives? Yes, if you look carefully
Some Slight Gains
THE SECOND QUARTER COULD HAVE BEEN WORSE but it still wasn’t pretty for most of the publicly traded consumer merchants tracked by Multichannel Merchant.
The power of interruption
CATALOGERS HAVE HAD GOOD REASONS lately to rein in their prospecting and cut back on mailings. You have to hold the line on costs when sales aren’t coming