Spring Hill Applies SPF
A Multichannel Merchant Staffer Recently Ordered Some Plants from Spring Hill Nursery. When the order arrived, her husband unpacked the plants and found
Marketing
Developing concepts that stick
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you
Promoting Your Widget
The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated
Making web widgets accessible
To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive
First Quarter is a Bloodbath for B-to-B
What a Difference a Year Makes. Unlike last year when nearly all of the business-to-business and computer catalog/Web marketers tracked by Multichannel
The ways and means of widgets
What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously
Who owns what
Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie
Data cards come to life with video
It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to
New vs. nu?
This shouldn’t be an iconoclastic suggestion: Catalogs that lean on the same old clichs not only don’t reflect the most aggressive and most competitive
Paper Prices Leveling Off
It’s been a crazy couple of years in the world of paper pricing. After six straight quarters of increases, paper prices fell during the first half of