Godiva Turns a Postal Snafu into Sweet Service
Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage
Marketing
The role of the customer: Asset or partner?
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
MCM 100 2009: Here They Are
The Big Did Get Bigger in 2008, but solid growth or any growth was hardly a sure thing. Many companies on the Multichannel Merchant 100 list this year
Food Catalog Buyers Level Off
The Food Catalog Market Totals 8.7 Million Active Names, according to New York-based list brokerage services firm ParadyszMatera. That amount is down
What is a Widget?
Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote
Notable deals of the past 12 months
JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate
Paying the price for J. Jill
When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts
Dos and Don’ts of Twitter
Search and social have collided, and now they affect one another. Not only is search now social, but it also possesses its own unique voice
Balancing Priorities for E-commerce Growth
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
Moving Retail Operations from the Stone Age to the Digital Age
A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?