What matters most, now
With the price of postage, paper and raw goods, plus the recessionary economy, multichannel merchants should be very worried about pricing. They are:
Marketing
The Historic H. O’Neill & Co.
A Lifelong New Yorker, I often admired the large, cast-iron building on Sixth Ave. and 20th St. But I never had a clue as to its origin, or to what the
A Paragon of decency
It’s certainly been quite a year. As business conditions went from bad to worse, the size and scope of the multichannel merchant firms running into serious
Prioritizing your tech spend
Most catalog/Internet companies are looking for opportunities to reduce expenses across the enterprise given the current economy, they’d be crazy not
Segmenting for Catalog 2.0
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
Talbots to Sell J.Jill
Just Two and a Half Years after buying the women’s apparel cataloger/retailer, Talbots announced last month it is putting J. Jill up for sale. The retailer
A Holiday Shortfall Could Bring Catalog Carnage
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements
Generate the desire to buy
Twenty years ago, if you asked any successful cataloger to explain the creative difference between catalog copy and direct response copy, you’d quickly
Gimme a V!
As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and
The zen of pagination
Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture