Merchandising the Web way
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
Marketing
Six actionable metrics and numbers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
Stepping up to the selling block
What triggers a sale of a business, a private equity investment or a public offering? There are two distinct motivations: One is a desire to sell all
New Move Update Requirements to Take Effect Soon
Get Ready to Update Your Files More Often: As of Nov. 23 the minimum frequency for Move Update processing will be 95 days instead of 185 days. So the
Tough Times or Opportunities Knocking?
As I write this, it
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Using E-mail to Drive the Customer Lifecycle
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
Live From the Lenser Summit: AOVs Can Be Overinflated
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.