Levin steps down, wants to buy SI
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring
Marketing
Postal reform makes USPS a parcel delivery contender
In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing
Customer-Centric Communication
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation
Sale or sink for Red Envelope
Red Envelope warned in February that it had only enough money to operate the business through June. But at press time it was looking like the gifts cataloger
Marketing Pulse
When it comes to market research, multichannel retailers tend to be do-it-yourselfers: Sixty-five percent of the companies surveyed by Multichannel Merchant
Add it up
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible
You’re hired
It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?
Word-watching for fun and profit
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.
BlueSky’s collapse causes nonprofit fiasco
The collapse of direct marketer BlueSky Brands has delivered a bruising black eye to several of the most venerable nonprofits in existence and left them
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct