Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there
It wasn
When Automotive Specialty Accessories and Parts (ASAP) appointed Love Goel as new chairman of its board of directors nearly a year ago, he said:
Photo shoots are time consuming and expensive, so it
A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired
The once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million
Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website