Give first-time buyers a boost
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
Marketing
August mailings take a tumble
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.
Using simulators to find E-LTV
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
CREATIVE
In today’s multichannel world, designers, photographers and copywriters work on a multitude of projects. In addition to catalogs, you’ll find them creating Websites, direct mail pieces, newsletters, e-mail communications, space ads for print publications, banner ads, free-standing inserts (FSIs) for use in newspapers, trade show materials, retail store signage, and a host of other projects.
Mixed apparel: a gender bender
Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from sportswear to business apparel.
ACMA to USPS: Be Very Concerned About Catalog Circ Cuts
ACMA Executive Director Hamilton Davison testified before the House Subcommittee on Federal Workforce, Postal Service, and the District of Columbia on Oct. 30 during a hearing titled, “Will Increased Postal Rates put Mailers Out of Business?”
Financial Reports: United Stationers, Wayside, Zones
Third-quarter sales for Des Plaines, IL-based office supplies merchant United Stationers rose 1.5%, to $1.19 billion, from $1.17 billion for the three-month period ended Sept. 30. Growth in the janitorial and break room, office products, and office furniture categories was partially offset by lower technology sales, company officials said. But net income dropped nearly 30%, to $27.5 million, compared with $39.2 million for the same period last year.
Using Your Co-ops to Maximize Profit Potential
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
Fasano Regrets Wildfire Reference in E-mail Blast
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
Should You Suppress Chronic Non-Responders?
Who wouldn