Computer reseller Zones (Nasdaq: ZONS) recorded a nice boost to its bottom line for the quarter ended June 30. Second-quarter profits soared 52%, to $4.4 million, up from $2.9 million for the same period in 2006. What’s more, the Renton, WA-based merchant
Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s
It might be summer, but Sun Capital Partners isn’t ready to take a vacation. The private equity firm on July 11 acquired food gifts cataloger Hickory Farms. Terms of the deal were not disclosed.
There’s no question that the new postage rates
It was a promising quarter for the 10 publicly traded consumer merchants reporting financial figures for Multichannel Merchant. Revenue increased for all but one of the companies tracked, and only two failed to show improvements in their bottom lines.
Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too
Catalog merchants have been slow to adapt mobile marketing technology, but 1-800-Flowers.com has taken the plunge. It has launched 1800flowers.mobi, which allows users to shop online at 1-800-Flowers.com via their cell phones.