Deciphering E-mail Deliverability
E-mail deliverability is no mystery, and it’s totally understandable and manageable with the tools and data that a smart bounce management system can provide.
Marketing
Show Me The Data: Delivery More Important Than Message
When postal rates go up, catalogers sometimes investigate alternative delivery methods to get their offer in front of customers at a lower cost. But proceed with caution on non postal catalog delivery.
Model Online Prospects Before Sending Catalog
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
Implement C-RFM to Suppress Keyword-Originated Buyers
With sponsored keywords and natural search playing a large role in Web sales, you need to include channel of origin when talking about your customer’s recency, frequency, and monetary value. So if you’re looking to cut back on your circulation, you may want to suppress these less-loyal customers.
With NCOA, It’s OK To Procrastinate
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
Red Envelope Trims Losses
Things are looking up at Red Envelope (Nasdaq: REDE). The gifts cataloger
Performance Bicycle Sold to Private Equity Firm
North Castle Partners has been wheeling and dealing: The private equity investor announced on July 3 it bought Performance Bicycle.
Solving the Do-Not-Mail Bills with Common Business Sense
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out what consumers call “junk mail.”
Systematically Decrease Frequency to Weaker Buyers
Many companies we see treat each mailing as an individual event and they’re not deliberately resting weaker segments between contacts. If you do so, it will decrease marketing costs and increase profits at essentially no cost in sales. I have an effective formula that was originally developed by a long-term client. It is an elegant concept, easy to apply, and effective.
Postage Increase Brings a New Prospecting Breakeven
The fallout from the postal rate hike is now rippling through catalog circulation plans. The higher postage means that the breakeven on prospecting for new customers has increased, and cataloger