Listings
New lists Eastern Mountain Sports Catalog Buyers A retailer of outdoor gear and apparel, Eastern Mountain Sports recently launched a catalog, which has
Marketing
Financial Update: Where Are the Dealmakers?
Last year at this time Craig Battle, managing director of investment bank Tucker Alexander, described the level of first-quarter industry mergers and
Going Solo: Postcards and Solo Mailings
As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase
Authentic Confusion: Clarifying E-mail Authentication
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
Stake Your Claim
“It’s a hard world to get a break in / All the good things have been taken.” When the Animals sang those lyrics in 1965, they certainly weren’t thinking
Resource Guide: Enterprise Content Management Solutions
Digital content management is so 20th century. Just as online marketing has given way to Web 2.0, digital content management has evolved into enterprise content management, or ECM.
Cracking the Multichannel Code: Analysis Across Channels
It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants
Revisiting Direct-to-Door Catalog Delivery
The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
List and Data Strategies: Spring-Clean Those House Files!
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
Walter Drake Keeps Busy with Spin-offs
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks