(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Record First-Quarter Revenue for Urban Outfitters Apparel and home decor merchant Urban Outfitters, which mails the Anthropologie, Free People, and Urban Outfitters catalogs, reported a 30% increase in its direct-to-consumer business. For the three …
For many mass retailers, April was indeed a cruel month, with companies such as AnnTaylor, Dillard
Many less-than-truckload (LTL) shippers do not fully understand how much they are overspending. With the right tools and guidance, however, they could cut their LTL expenses by 10%-20%.
Bass Pro Shops is not just about rugged outdoorsmen, and it wants women to know that.
Schein Has Another Shining Quarter Medical, dental, and veterinary supplier Henry Schein reported a 15% increase in first-quarter sales, while first-quarter income more than doubled. For the three months ended March 31, Melville, NY-based Schein netted …
I have noticed how preferred airline customers don
Greeneville, NC-based water sports products merchant Overton’s wanted to stop losing money on UPS surcharges for inaccurately addressed packages while reducing time per call in the call center.
While propensity to purchase through catalogs is a necessary condition for prospecting success, it is not a sufficient condition. We determined that our client also needs strong triggers
Use your co-op databases to flag the households with zero purchasing activity in the last six months, nine months, or 12 months. The co-ops can profile your house file and identify those households that have had zero mail order transactions across all the members of the database.