SkyMall Hits the Ground with New Edition
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
Marketing
Minimum Purchase Requirements: Yea or Nay?
Without a doubt, filling one-off orders can get expensive. Whether the sale is worth a few dollars or a few hundred dollars, you still need to track the order; pick, pack, and deliver the product; and invoice the customer.
Best Practices in Data Mining: The Second Five Commandments
Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that
Market Snapshot: Gifts Titles Collect New Buyers
For merchants of gifts and collectibles, when you give, they receive. And during the past two years they’ve been receiving more names of people who have
Cracking the Multichannel Code: Building an Integrated Marketing Plan
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Resource Guide: E-commerce Platforms
E-commerce solutions have evolved to include core functionality for navigation, shopping cart, checkout, shipping and handling, and taxes and some level of integration to an order management system (OMS), an enterprise resource planning (ERP) system, or a warehouse management system (WMS). Then there are the Web 2.0 options
Brave New Catalogers: Hangers Come Out of the Closet
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded
Intelligent Design
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the
World-wide Peruvian Connection
Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
The Skinny on Slim-jims
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. I called my production guy in, recalls Steve Tamke, who at the time