USPS Rate Case: Time for Last-Ditch Appeals
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
Marketing
Financial Reports: Staples, Victoria’s Secret, Bluefly
Office supplies cataloger/retailer Staples had double-digit sales and income gains in 2006. For Victoria’s Secret parent company Limited Brands and online merchant Bluefly, however, revenue increases failed to boost the bottom line
Getting Blocked? It’s Probably Not Your Content
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
A Gaggle of Google Updates
(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again.
Redcats’ New Brand Within
Redcats USA chairman /CEO Eric Faintreny is something of a branding expert. In 2000, when Redcats’ Swedish home and apparel brand Ellos was declining,
List and Data Strategies: Tips for Capturing More Data
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Cracking the Multichannel Code: The Brand Experience
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
Market Snapshot: Office-Supplies Buyers? We Got That
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Who’s Afraid of SOA?
Identifying the next big thing in the software world is always a dicey proposition. Too many have proven to be either short-lived fads or expensive sidetracks,