How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?
Web buyers represent an ever-increasing portion of a catalog
Marketing
Abacus Indicator
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
December Sales Roundup
For the most part, this wasn
Siegler & Co., Treasures From a Bygone Era Titles Shut Down
MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.
Four Principles of Strategic Planning
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
Mailing Inactive E-mail Addresses Can Be Big Trouble
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
Show Me the Data: Slim Down Your Customer File
Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.
Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales
For marketing professionals, lead generation boils down to two main tasks
Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.