The Web keeps the party going
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
Marketing
Green beings
Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),
Vertical reality
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
Recording customers in motion
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
Postal reform bill passes at last
In the waning hours of the 109th Congress and after 11 years of failed attempts legislators passed a historic postal reform bill just before 4 a.m. on
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
YAHOO! for PROJECT PANAMA
The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more