Financial Reports: Delia’s, Blyth
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
Marketing
E-mail Marketers Showing Holiday Restraint
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
E-mailers Starving for Customer Data
(Magilla Marketing) Ten years after embracing permission-based list building
Christian Book Distributors Buys Best to You
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.
Tahitian Noni Launches Catalog
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
Fruit for Thought with Harry & David
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
Leverage Your Bottom Line With Buyer Remails
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
Six Principles of Deliberate Marketing
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
Seven Tips to Fix Your Website for B-to-B Leads
Your Website has become critical to your company’s success in generating business-to-business leads and closing sales
Show Me The Data: Keeping a Family Business Objective
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.