Service is more important than ever for list sales professionals. Competition in the list marketplace is much keener than before, and superior customer service can set a company ahead of the competition. Poor customer service, conversely, can break a deal.
The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.
Our data is carefully input, validated, audited and we have every reason to believe it is right. But if a customer disagrees with the data, should we automatically assume she is wrong?
As database professionals we need to be prepared for discrepancies and errors as well as customers changing their minds or deliberately misstating the facts. But sometimes the problem will be with our database in how we recorded or failed to record the order and its details.
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer
Ask almost any SEM vendor about the key ingredients to search success, and you’ll hear about technology, bid management, and keyword strategy. Hardly
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
Late-night talk-show hosts and the foreign press were yukking it up when the story broke last month about the Department of Homeland Security’s database