Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
Marketing
Inflation 101
Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Show Me the Data: Get the Payoff from Your Profiling
What are you getting when you send introductory offers of free trials, no shipping charges, or special interest rates to your business prospects? Are you getting the highest payoff for your efforts?
Targeting Your B-to-B Lead-Generation Efforts
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
Building a Holistic Customer View
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
What Should You Lose to Acquire a Customer?
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
Inventing the Circle
There