Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Marketing
2006 Benchmark Report Contact Center
Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel
Seven strategies for Breaking Down Silos
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success
Battle of the brands
In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t
SENSORY MERCHANDISING
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Show Me the Data: The Benefits of Being a Control Freak
During my career in catalog circulation planning, I was frequently called a control freak. I freely admit to the
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY
Live from Direct Media Co-op: In Through Reiman’s Front Door
White Plains, NY
The Software Corner
Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry
Speech-Enabled IVR: Money Maker or Money Pit?
Speech-enabled interactive voice response (IVR) can reinforce your company