Building the Tools to Brand with Search
Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they
Marketing
Process, Procedures, and Compliance: A Five-Step Program
To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.
A Baker’s Dozen of Tests
Looking for new
The Case for Insert Media
With postal and paper costs on the rise, more mailers are entering the insert media marketplace. Mailers are constantly looking for additional, more cost-effective means of reaching their target audience. Today the opportunities to reach targeted prospects using insert media are becoming more and more refined
A Look at Speech IVR
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
State Kids’ No-E-Mail Bills Dead
The kids
One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
E-Mail Marketing Myth #2: Permission Is a Free Pass to the Inbox
Over the years there has been much discussion about defining various permission levels (opt-in, confirmed opt-in, double opt-in) as a means of promoting industry best practices and in order to further distinguish legitimate communications from spam.
Must-Mail/Must-Not-Mail
Catalog recipients complain a lot about mailers making equally basic mistakes. I have received some of those complaints in the past and had to dig into the nuts and bolts of direct mail. Two common mistakes: mailing to people who do not want to be mailed, and not getting mail through to people who do want it.
Study: Poorly Managed Customer Data Lead to Lost Revenue
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.