Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.
For years everyone in the industry has conducted seasonal tests. The professionals know the best times to mail depending on whether they’re mailing a women
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
Catalogers and other mailers that have been contemplating using insert media can start today if they follow these simple steps.
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Chris Montana, senior vice president of Hackensack, NJ-based marketing firm Mokrynskidirect, gives MULTICHANNEL MERCHANT readers nine things to think about when building their lists and income in 2006.
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
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The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score of 74 out of a possible 100 is acceptable. At best, it is a C grade; at worst, it is a C minus