MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …
Top management always wants to grow sales without hurting profitability. The most reliable circulation tactic to grow sales and profitability at the same time is to increase the frequency of remailing the best segments of your buyer file. Here
In business-to-business marketing your models can be misleading because one large company can have many contacts interacting with you in different ways. If you run your model at the contact level you might overstate or understate the value of any one contact and miss the overall value of the company or mail the wrong people.
There are several things on each invoice that you should always check to be sure that there are not any errors that could end up costing your company additional expense.
With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.
Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone