Referral Madness
As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive
Marketing
Minding our business
The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention
Anticlimactic end to 2005
Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous
RedEnvelope tests loyalty program
The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working
Pulling the trigger
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
The goods on Goodmail
Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying
The Benefits of Making Customer Advocacy Job #1:Happy Customers
The manager of a multichannel contact center has one of the most difficult jobs on the planet. The manager knows that the critical juncture between a happy customer and one who
Four Ways to Turn Your Customer Service Center into a Profit Center
Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.
The ABCs of “Click to Call”
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?
Six Short-Term Tactics to Hone Circulation
Here are six database tactics to improve your circulation and results in the short term