Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.
Not all CSRs are angels, as marketing consultant Bill Singleton found out throughout his career. Find out what he says multichannel merchants should do with their databases to ensure angered CSRs aren’t slipping unsavory words into your lists to get avenge unhappy customer experiences.
Consumers state they are willing to share only a small portion of the personal information that retailers need to develop traditional loyalty programs, according to a report released by the National Retail Federation last week. But at least one loyalty marketing guru thinks the results can be thrown out the window.
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. At least two industry experts believe you can use data about newly issued credit cards for the same reason.
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?
Last week Curt Barry of F. Curtis Barry & Co. shared his thoughts on planning a holiday post mortem as a way to improve operations for next year (
Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.