Mokrynskidirect Survey: Holiday Sales Better Than Expected
A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that
Marketing
Flight Your Mail to Get It Delivered
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Abacus Indicator: Catalogs Create, Rather Than Cannibalize, Store Sales
A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.
Maximizing Multibuyers
Multibuyers
Resolution #1: Identify—and Act On–Your Unique Business Strategy
Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you
How to Analyze Your Holiday Response
Now that the holiday season is over, it
Supersize ‘Em
A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s
Risks and rewards of e-mail append
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line