CPAP wakes up to SEM
CPAP Supply USA, which sells products for people with sleep apnea, is just over a year old. But the Richmond, VA-based company understands the importance
Marketing
Creating an INTEGRATED MAIL PLAN
It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel
The catalogs are coming!
After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs
Navigating the Multichannel MAZE
If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon
Women’s apparel universe sees some wear and tear
Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to
USPS helps keep catalogs coming
Consumers spend an average of $7,100 in the weeks following a move, according to Boston-based Atlantic Marketing Research. That adds up fast when you
The Year in Review: 2005
There are two year-end traditions you can count on from the media: a review of the year that
The Alpha Project: End-to-End Measurement
You may not know what a
FTC: Progress Being Made on Spam
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
Gazing into Marketing’s Crystal Ball: Managing Analytics
Marketers that effectively use analytics have a lot in common with fortune-tellers: They can