Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.
Walmart Inc.’s new technology incubator Store No. 8 has hired a co-founder of Rent the Runway to oversee its first startup. See what the first startup is for Walmart Inc., and what it means for the company.
The proposed Marketplace Fairness Act, which allows states to collect tax from out-of-state online sellers even if they don’t have a physical presence there, was recently reintroduced in the Senate. The effort is being lauded by the National Retail Federation, which represents many brick-and-mortar companies. See what the new measure calls for and how it would impact retailers.
In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.
When your customers are happy (or unhappy) with the product or service you provide, they will tell people about it. Here are four ways they will be guaranteed a better customer experience.
Should marketers implement popups in an attempt to maximize conversions? Or abandon them altogether in the name of a higher Google search ranking and better customer experience? Many see this as an either-or decision, but there’s a middle ground. There are several tactics for running onsite marketing engagement campaigns that shoppers will find useful; here are a few.
Whatever product or service your company offers, great customer service should always be a top priority. Here are four ways brands can gain customer loyalty.
Google launched its “Style Ideas” image search in the Google app for Android and mobile web. See why this makes the shopping experience visual for customers when they shop products.
Where products rank in search results on retailers’ sites directly impacts a brand’s ecommerce success. Here is how to make search for your customers easy and seamless.
Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.