Food, glorious food catalogs
From soup to nuts literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based
Marketing
Out of service
When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,
Ho ho ho: more promos
Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was
Local Search Swerves to Express Lane
You can tell the local search market is heating up by the amount of attention it
Catalogs as Portal: Why You Should Keep On Mailing
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
FTC: ISPs Better at Blocking “Harvesters”
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
Want to Retain Customers? Focus on Value
The principal drivers of loyalty appear to be value, service, and product quality, while the loyalty program is less important, notes David Shepard, president of Dix Hills, NY-based David Shepard Associates. Looked at another way, a good loyalty program cannot make up for poor service, high prices, or not having a competitive product.
Abacus Indicator: Trichannel Shoppers Best
Perhaps to no one