While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.
International Women’s Day was celebrated throughout the globe on Wednesday and retailers joined in to recognize women on Instagram through inspirational quotes, imagery and by marketing product. See how this sampling of brands remembered today’s woman.
Loyalty programs have been a win for many retailers, but today it seems that while some are utilizing it to the full potential, others consider it unnecessary. Take a look at how loyalty programs and data analytics are playing a role in the future of capturing the customer.
Business management is a compelling task that all companies’ owners are to solve. Be it a small, middle-sized or large company, its managers and employees will have to handle multiple tasks and address a bevy of problems. Here is what you need to know about finding the perfect CRM solution to meet your needs.
With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.
The idea of lifecycle marketing evolved in leaps-and-bounds last year. But brands are still having a difficult time when it comes to execution. Here is how brands can have a solid foundation in order to be successful.
How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.
With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance.
Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.
Just like selling cross-border, selling in the U.S. has its own set of challenges that an online retailer needs to make note of. Here are seven steps to think about when selling in the U.S.